Begin shopping for your new Jovani gown at Joevals Formal Wear in Rochester, NY. This official Jovani retailer sells our authentic designer collections of designs for a range of occasions. Buy bridal dresses, bridesmaid, party and prom designs, all ready for you to choose from. All sizes and shapes are designed for, including many color selections and various lengths. No matter what age or event you're shopping for, this store is the perfect place to find your next formal dress. The store's staff can help with measurement and size choices, with an option to see dress prices or make an order from our warehouse. Pick from popular looks such as mermaid gowns and sequin dresses.