Shop at West Couture to select from a large number of Jovani gowns in Midland, TX. Visit this well-known store to find your ideal dress for any special event. The store has many dresses in stock to pick from for brides, sweet sixteen, homecoming and formals. Many dresses are already in stock in a number of sizes and colors, including petite and plus size. No matter what age or event you're shopping for, this store is the ideal place to find your next formal or event gown. The store staff can assist you as you select, or order any of our gowns to be shipped from our warehouse. Shop for any length or style and try on the full range of silhouettes currently available.